Article on Product Placement of a Steinway Piano in a Play at Winter Garden
Event Information
Venue(s):
Winter Garden
Record Information
Status:
Published
Last Updated:
3 January 2026
Performance Date(s) and Time(s)
22 Oct 1863Program Details
Citations
1)
Review of a performance at Winter Garden that criticizes the product placement of a Steinway piano during the play. “We notice, by the way, a square puff of Steinway, the German piano-maker, is worked into the play, which, seeing that our American Chickerings stand notoriously at the head of that branch of trade—their pianos being used exclusively at the Academy of Music, as well as by Gottschalk, the greatest of our pianists, and by Thalberg when he is in this country—strikes us as rather singular, although the exigencies of the case may require it. But this business of using plays and play-houses for puffing all sorts of wares, from patent medicines up to pianos, ought to be scouted by the public as a miserable attempt to impose upon their credulity.”